---
title: Our Story | From Manaus to Fort Mill | Velvo
description: How Paulo & Digiorgia built Velvo from scratch in Fort Mill SC — from Manaus, Brazil to 1,500+ homes cleaned across the Carolinas. Est. September 2024.
---
[Carpet](https://hellovelvo.com/carpet-cleaning) [Upholstery](https://hellovelvo.com/upholstery-cleaning) [Area Rugs](https://hellovelvo.com/area-rug-cleaning) [Commercial](https://hellovelvo.com/commercial-carpet-cleaning) [Blog](https://hellovelvo.com/blog) [About](https://hellovelvo.com/about)
[Text for a quote →](sms:+18434762925?body=Hi%20Velvo!%20I%20would%20like%20to%20get%20a%20free%20quote%20for%20cleaning.)
From Manaus to Fort Mill · Est. 2024
# We didn’t inherit a franchise. *We built this with our hands.*
How a Brazilian family turned a fresh start in South Carolina into the most trusted carpet and upholstery cleaning company in Fort Mill — one home at a time.
[Get a quote →](https://hellovelvo.com/about/our-story#book) [See how we work](https://hellovelvo.com/about/how-we-work)
2023
arrived in the US
Sep 2024
first job
1,500+
homes cleaned
“Clean enough to sit barefoot.”
Paulo & Digiorgia — Fort Mill, est. 2024
★ **5.0** · 20 verified reviews
**Manaus → Fort Mill**
✓ Owner on every job
**Est. September 2024**
[About Velvo](https://hellovelvo.com/about) → Our Story
PAULO & DIGIORGIA
MANAUS → FORT MILL
“We came to a new country and created something real, through honest work and relentless quality. That’s what we want our kids to understand.”
Paulo — Founder, Velvo LLC
Chapter 1 · The Roots
## Two cities in the Amazon. One shared ambition.
Paulo was born in Belém, Pará. Digiorgia in Parintins, Amazonas. Both were raised in Manaus, where they studied, built careers, started a family — and quietly began dreaming bigger. Paulo grew up around entrepreneurship, developing an instinct for sales, communication, and building things from scratch. Digiorgia studied Business Administration and spent years managing operations at Petrobras in Manaus. Together, they had stability. But they also had a feeling that wouldn’t go away: there was more to build.
Belém, PA
Paulo’s hometown
Parintins, AM
Digiorgia’s hometown
Manaus
where it all began
The timeline
## Starting over *on purpose.*
In 2023, the family landed in the United States. No inherited business. No established network. Just a clear-eyed assessment of what it takes to build trust from scratch in a new country.
1. 2023
Arrived in the United States
The family landed in Fort Mill with a clear strategy: find an industry with high local demand and room for someone obsessed with quality to stand out. After evaluating dozens of options, carpet and upholstery cleaning emerged as the clear choice — every home needs it, most competitors cut corners, and Brazilians had already built a strong reputation in the cleaning industry in the U.S.
2. Early 2024
Training & investment
Before cleaning a single carpet, Paulo trained under a specialist in carpet and upholstery restoration — fiber types, extraction chemistry, stain behavior, drying science. They invested in commercial-grade equipment from day one. No rental machines. No consumer-grade shortcuts. If the standard was going to be high, the tools had to match.
3. Sep 2024
First job — Velvo is born
A close friend’s apartment with carpets that hadn’t been cleaned in over five years. Heavy wear, deep-set grime, a dull appearance. After the [BCP Restore™](https://hellovelvo.com/about/how-we-work) extraction, the carpet looked new. The friend couldn’t believe it was the same floor. That was the validation: the process worked.
4. Late 2024
The first five stars
A mother of three — coffee and juice stains across upholstery, dining chairs, and carpet throughout the home. After the cleaning, every surface was visibly transformed. She left Velvo’s first five-star Google review and became a repeat customer. Proof that the model works: invest in real equipment, train properly, deliver more than expected.
5. 2025–26
1,500+ homes. Same two people at the door.
Through digital marketing, genuine online reputation, and positioning that resonated — local, family-owned, trustworthy — Velvo grew into the go-to cleaning company across [Fort Mill, Rock Hill, and Charlotte](https://hellovelvo.com/areas-we-serve). One thing hasn’t changed: when you book Velvo, it’s Paulo and Digiorgia who show up.
1,500+ homes · 5.0 ★ · 68% repeat customers Manaus → Fort Mill. Every step on purpose.
What we live by
## Three principles. *Every job.*
Principle 01
Always deliver more than expected
If the client expects clean, we deliver restored. The difference between meeting expectations and exceeding them is what builds the kind of reputation that doesn’t need advertising.
Principle 02
Surprise positively
Every interaction is a chance to exceed expectations — from how quickly Paulo responds to a text, to how the carpet looks after extraction, to the documentation we leave behind.
Principle 03
Make it memorable
We don’t want satisfied customers. We want amazed ones. People who text us back to say they can’t believe it’s the same carpet. That’s the standard.
Continue exploring
## More about *Velvo.*
[About Velvo The hub — who we are, what we stand for, and why we do this. Back to About →](https://hellovelvo.com/about) [How We Work The Barefoot Clean Protocol™ — 5 steps, comparison table, FAQ, and guarantees. See the process →](https://hellovelvo.com/about/how-we-work) [Areas We Serve Fort Mill, Rock Hill, Charlotte — every neighborhood in our service radius. See service areas →](https://hellovelvo.com/areas-we-serve)
Same two people at your door
## Ready to see *the difference.*
Text us a photo or room count. Paulo responds personally within 15 minutes with a fixed price and available slot.
“The person on the phone is the person doing the job.”
— Paulo, Fort Mill
Get your exact quote
No spam · Paulo responds within 15 min with an exact quote.
"Clean enough to sit barefoot."
Book in 60 seconds
[Text for Quote](sms:+18434762925?body=Hi%20Velvo!%20I%20would%20like%20to%20get%20a%20free%20quote%20for%20cleaning.)
Or call — [(843) 476-2925](tel:+18434762925)
Services
- [Carpet cleaning](https://hellovelvo.com/carpet-cleaning)
- [Upholstery](https://hellovelvo.com/upholstery-cleaning)
- [Area rugs](https://hellovelvo.com/area-rug-cleaning)
- [Commercial](https://hellovelvo.com/commercial-carpet-cleaning)
Where we work
- Fort Mill SC
- Rock Hill SC
- Charlotte NC
- [All areas →](https://hellovelvo.com/areas-we-serve)
The company
- [About Paulo & Digiorgia](https://hellovelvo.com/about)
- [Our Story](https://hellovelvo.com/about/our-story)
- [Barefoot Clean Protocol™](https://hellovelvo.com/about/how-we-work)
- [Journal](https://hellovelvo.com/blog)
Reach us
- [(843) 476-2925](tel:+18434762925)
- [hello@hellovelvo.com](mailto:hello@hellovelvo.com)
- 510 Brafferton Pl, Fort Mill SC
- Mon–Fri 8a–9p · Sat 8a–2p
Follow
© 2026 Velvo LLC · Family-owned · Manaus → Fort Mill [Privacy](https://hellovelvo.com/privacy-policy) · [Terms](https://hellovelvo.com/terms-of-use)
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"reviewBody" : "We had a wonderful experience having our sectional couch cleaned with Velvo. Very kind and hardworking husband and wife team with heavy duty professional gear.",
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"reviewBody" : "I recently had the pleasure of using this carpet cleaning service for my home, and I can't recommend them highly enough! The booking process was incredibly straightforward. When the team arrived, they were punctual, professional, and well-equipped. My carpets, which had seen years of wear and tear, looked brand new. They tackled stubborn stains and odors with ease. I will definitely be using them again in the future!",
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"reviewBody" : "The best carpet clean company ever. I was about to replace the carpet of my whole home and I decided to give it a chance and now my house smells fresh and clean and I save thousands of dollars. They are very professional and finish the service on time.",
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"reviewBody" : "These guys are the bomb! The carpet is like new and smells so good. They were prompt and courteous. Will definitely use them again!",
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